Tailored for the Woman you've become
Natural fibres aren't a luxury, they're a standard and quality craftsmanship is guaranteed
Made to Last
French Seams
Perfect Fit 40+
Our favourite pieces
Premium fabrics and effortless wearability—essentials you’ll reach for every day.
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Smock Me Not
Smock Me Not
- Regular price
- $220.00
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- $220.00
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Smock Me Not
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The Boyfriend Boxy Ramie
The Boyfriend Boxy Ramie
- Regular price
- $275.00
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- Sale price
- $275.00
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The Boyfriend Boxy Ramie
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Amalfi Top
Amalfi Top
- Regular price
- $395.00
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- $395.00
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Amalfi Top
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Tiny Tuck Shirt Hokey Pokey Linen
Tiny Tuck Shirt Hokey Pokey Linen
- Regular price
- $310.00
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- $310.00
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Tiny Tuck Shirt Hokey Pokey Linen
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She's More Tied
She's More Tied
- Regular price
- $410.00
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- $410.00
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She's More Tied
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Lazy Linens Classic Hem
Lazy Linens Classic Hem
- Regular price
- $310.00
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- $310.00
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Lazy Linens Classic Hem
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Casablanca Top
Casablanca Top
- Regular price
- $410.00
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- $410.00
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Casablanca Top
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Frenchy Frill Shirt
Frenchy Frill Shirt
- Regular price
- $295.00
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- $295.00
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Frenchy Frill Shirt
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Bow Bow Shirt
Bow Bow Shirt
- Regular price
- $340.00 - $465.00
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- $340.00 - $465.00
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Bow Bow Shirt
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Get Shirty 25
Get Shirty 25
- Regular price
- $350.00
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- $350.00
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Get Shirty 25
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Indian Summer Blouse
Indian Summer Blouse
- Regular price
- $340.00
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- $340.00
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Indian Summer Blouse
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Lazy Linens Frayed Soft Neutrals Edit
Lazy Linens Frayed Soft Neutrals Edit
- Regular price
- $310.00
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- $310.00
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Lazy Linens Frayed Soft Neutrals Edit
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Ruffled for Romance Shirt
Ruffled for Romance Shirt
- Regular price
- $380.00
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- $380.00
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Ruffled for Romance Shirt
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Molly Woppy
Molly Woppy
- Regular price
- $290.00 - $340.00
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- $290.00 - $340.00
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Molly Woppy
Our most popular piece
Indian Summer Blouse
- Regular price
- $340.00
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- $340.00
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Some heading
Some description
Button LabelSome description
Button LabelDiscover our classics
Shirts
For every ocassion
Dresses
Timeless and flattering
Pants
Season-less pieces
Just Landed
Discover our classics
Shirts
Relaxed shirts with just enough structure. Easy to wear, easy to style, and the kind you reach for on repeat.
For every ocassion
Dresses
Easy dresses with movement and air — for warm days, travel, and the days you want to feel put-together with minimal effort.
Timeless and flattering
Pants
Linen pants designed for real life: flattering through the waist, easy through the leg, and made to move. Frayed hems, classic & shorts.
Season-less pieces
Just Landed
Discover earthy hues and organic textures for a relaxed look.
Season-less pieces to compliment your wardrobe
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She's More Tied
She's More Tied
- Regular price
- $410.00
- Regular price
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- Sale price
- $410.00
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She's More Tied
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Lazy Linens Classic Hem
Lazy Linens Classic Hem
- Regular price
- $310.00
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- Sale price
- $310.00
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Lazy Linens Classic Hem
A shirt made to last longer than the season
- Regular price
- $340.00
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- Sale price
- $340.00
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Natural fibres as standard, tailoring that celebrates ageless elegance, timeless design over fleeting trends and a wardrobe that simplifies your life—not complicates it.
Colour Study: Chocolate Brown
Rich, dark and flattering
Chocolate Indulgence
Modern, versatile, and designed to make an impact without the effort.
Everybody loves our selections of brown colour ways. They are the perfect balance between stylish and classic. Each variation feels rich, confident, and incredibly easy to wear, whether you’re dressing it up or keeping things casual. The different depths work across seasons and skin tones, making them a true everyday staple.
Casablanca Top
- Regular price
- $410.00
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- Sale price
- $410.00
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Casablanca Top
Casablanca Top
- Regular price
- $410.00
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- Sale price
- $410.00
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Casablanca Top
Big Day Shirt
- Regular price
- $365.00
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- Sale price
- $365.00
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Big Day Shirt
Hot off the Iron
Women over 40 are the most confident, sophisticated customers in fashion - and deserve to be designed for
See what our lovely customers think of our pieces
Sarah KVerified Buyer
"Love love love! Beautiful fabrics and designs and they make the shopping experience super easy. High recommend - will definitely be back!"
Mo SVerified Buyer
"I have bought over the last 4 years many many garments and I find the service absolutely wonderful."
Zala FVerified Buyer
"Love this store - Have bought a couple of dresses every time I am on Waiheke Island."
Chris CVerified Buyer
"Felicity is the most patient, talented person I’ve had the privilege to collaborate with. The beautiful fabric and tailored fit exemplifies the quality of her work. I purchased the Maxi oh Maxi in Mulberry for my 65th birthday and Felicity pulled out all the stops to get this beauty to me on time. I received so many compliments and felt wonderful in this outfit. I have ordered 3 more. Dress up or down - very flexible, comfortable style. Thank you."
Visit us in store
WAIHEKE ISLAND NZ
114A Ocean View Road, Waiheke Island,
Auckland 1081, New Zealand
(+64) 09 372 2747
Opening hours:
Summer Every Day 10am - Late
Winter Wed, Fri Sun 11am - 3pm
Sat 10am - 4pm