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about us


Felicity was always obsessed with clothes and fabric. As a 15yr old schoolgirl she sewed and sold them in her native New Zealand. At a time when string bikinis were hot items on the beaches of Auckland, 'Flick' as she is known by her friends, was producing them.

She was utterly Frenchified – in élan and language - when she spent two years living the Franco-centric expat life in Noumea.

Then in her 20’s she founded a teen magazine, which became the go-to mag for a generation of New Zealand girls who instantly adopted the styles and looks that Flick created in the pages. She was fashion editor, stylist, art director and creative talent at the same time.

Once the mag was sold to the Murdoch media empire, Flick switched her publisher’s pen for the clever world of advertising agencies.

Agency life sent her searching for the warm satisfaction of needle and thread again and she started sewing clothes for her daughters’. It started with cute kiddie play-suits and continued to beautiful ball gowns. Her cupboards and draws began to fill with virtual museum worthy collections of fabrics that she had acquired simply because they were beautiful.

But her longest standing love affair has been with the white shirt.  “White shirts look perfect with everything and nothing. You can roll out of bed into a man’s white shirt and it looks stunning,” she says.

At last count, Flick had an unapologetic ownership of 35 white shirts and freely admits that she only makes the other garments in her collection to pair with the shirts.

When her flagship store opened in beautiful Bali in 2017, Felicity knew it was only a matter of time before The Tailor & his Lover would make it home to her beloved New Zealand shores.  Obsessed with creating great designs for ‘real’ women, these fabulous collections are made from personally selected fabrics - silk, linen, taffeta, organza, georgette, wool and the finest quality cottons sourced from New Zealand, India, Europe, Japan and Indonesia. 

Slightly longer shirts that retain an edgy style, stunning dresses, skirts, pants and the store's exclusive vintage silk Kimonos are all designed to offer women a stylish tailored glam with just a twist of whimsy.  Limited production runs ensure our customers stand out in a crowd. The quality workmanship of our talented team of tailors (set-up to be able to work in their own homes) ensures that the company's brand values of exclusivity and outstanding quality - without the hefty price tags are never compromised. Start collecting your favourite pieces now and enjoy them forever - safe in the knowledge everything is made to last.

Flick's flagship store in Bali has now been joined by her second fabulous store on another beautiful island - Waiheke located in the Hauraki Gulf only 30 minutes by ferry from downtown Auckland.

Shop online or visit one our boutique store on Waiheke Island, a beautiful boat ride out of Auckland.

The Tailor & His Lover 

114A Ocean View Road, Waiheke Island, 
Auckland 1081, New Zealand 

PH: (+64) 09 372 2747