Felicity Hannay
Founder & Creative Director, The Tailor & his Lover
Felicity Hannay is a designer, editor, and creative director whose career spans fashion, publishing, and advertising. She is the founder of The Tailor & his Lover, a boutique womens-wear label based on Waiheke Island, New Zealand, known for its timeless design, sustainable ethos, and modern tailoring.
Felicity launched her fashion journey when she founded Charlie, a groundbreaking teen magazine that shaped the fashion sensibilities of a generation. As owner, stylist and creative lead, she blended editorial storytelling with a trend-defining visual identity.
After Charlie was acquired by the Murdoch media group, Felicity transitioned into advertising, working at top creative agencies where she sharpened her skills in branding and narrative design. But her enduring passion for textiles and craftsmanship eventually brought her back to fashion.
In 2016, she founded The Tailor & his Lover—a slow-fashion label dedicated to limited-run collections designed for real women. Each piece is created using hand-selected fabrics—silks, linens, fine cottons, and vintage finds—sourced globally and produced ethically in small workshops in New Zealand and Indonesia.
Felicity’s design language fuses understated elegance with refined tailoring. Her enduring love of the white shirt remains a signature of her work—a symbol of both simplicity and sophistication.
With a commitment to quality, individuality, and beauty, Felicity continues to define a uniquely thoughtful and enduring vision of contemporary womens-wear.
Buy Well - Keep Forever
Shop online or visit our boutique store on Waiheke Island in the Hauraki Gulf, a beautiful boat ride out of Auckland.
The Tailor & his Lover
114A Ocean View Road, Waiheke Island,
Auckland 1081, New Zealand
PH: (+64) 09 372 2747